At 14 o’clock of Sept. 25th, there was a round of applause and a real buzz in Communication University of China, Nanjing (CUCN). Charlie Deng, chairman of Intercom Int’l Communication Group, presented in the sharing session of his book- How to Start a Business and professional lecture held by CUCN.

    Mr. Deng shared with students his struggling story and gave a lecture about job-hunting tendency in the modern social media industry under the topic of “Advertising development and marketing in the media age” based on his own start-up experiences and answered questions of how to start a business from the students.

    Tens of students were active to ask questions, creating a heated atmosphere on the scene. In the basis of classic cases of brand designing for large and medium-size enterprises such as Bank of China, Gome electrical appliances, Fapai suits, Mr. Deng showed his own opinions about advertising ideas and product designing. At last, Mr. Deng pointed out that there is a long way to go ahead of China’s advertising industry for there is lack of creative ideas and thoughts of Chinese advertisement. I hope that in the new media age, you will pay more attention to advertising development and marketing, and advancing your manipulative ability and practical competence in using what you’ve learned.