Your Location：Home > Trends of Intercom > 互通动态
Murad lectures in brand and creative design for Intercom Int’l Communication Group
Editor：Intecom Time：2013-07-17
At 15:00 pm of July 15th, 2013, Murad, the brand consultant from College of Art and Design of Central Academy of Fine Arts, paid a visit to Intercom Int’l Communication Group, giving its staff an extraordinary lecture on “brand and creative design”. In the meanwhile, he made comments on ad works for competition designed by members of creative department of Intercom Int’l based on his professional experience from a special perspective. Charlie Deng, chairman of the board of Intercom Int’l Communication Group, also attended the lecture.
“How about your English?” Murad asked kindly.
“Great!” Everybody answered with a smile.
That’s how Murad began to share his growth environment and life experience in English. Humorous language and exotic pictures led all to his world. His country- Bangladesh and his mixed family of three nationalities- Bangladesh, Britain and India made everyone feel the local customs and practices and strong human environment of Bangladesh.
Afterwards, Murad gave a lecture on professional knowledge, ranging from his own learning experience and “ Jobs’s concise but not simple ideas” to “ high-end design of Harley motorcycles”, and “ the design of Obama’s figure for campaign”, through which everyone fully realized the significance of brand design, brand culture and brand construction.
He pointed out “reading people” and “to experience” when talking about how to build a brand culture. “Reading people” refers to inspecting client and customers so as to succeed in the market. And “to experience” means in order to expand one’s creative thoughts, one should feel the arts of nature by paying attention to in-depth details of life.
After Murad’s wonderful speech, Mike Dong, director of creative department, displayed different forms of ad works such as print, broadcasting, animation, and film and videos which are designed by the staff of his department during the past several months. Murad was very patient to make comments on each of the works, and everyone thought highly of his profound thoughts of art. A heat discussion has been sprung up among the audience by the active atmosphere.
Charlie Deng also gave his original views and methods of how to make amendments, which reinspired designers’ creative thoughts.
With constant burst of laughter, the lecture last for 3 hours. Murad did not only bring about the latest professional knowledge, but also enlightened everyone about fresh creative ideas with his own enriched experience, from which every employee present benefited a great deal.
“How about your English?” Murad asked kindly.
“Great!” Everybody answered with a smile.
That’s how Murad began to share his growth environment and life experience in English. Humorous language and exotic pictures led all to his world. His country- Bangladesh and his mixed family of three nationalities- Bangladesh, Britain and India made everyone feel the local customs and practices and strong human environment of Bangladesh.
Afterwards, Murad gave a lecture on professional knowledge, ranging from his own learning experience and “ Jobs’s concise but not simple ideas” to “ high-end design of Harley motorcycles”, and “ the design of Obama’s figure for campaign”, through which everyone fully realized the significance of brand design, brand culture and brand construction.
He pointed out “reading people” and “to experience” when talking about how to build a brand culture. “Reading people” refers to inspecting client and customers so as to succeed in the market. And “to experience” means in order to expand one’s creative thoughts, one should feel the arts of nature by paying attention to in-depth details of life.
After Murad’s wonderful speech, Mike Dong, director of creative department, displayed different forms of ad works such as print, broadcasting, animation, and film and videos which are designed by the staff of his department during the past several months. Murad was very patient to make comments on each of the works, and everyone thought highly of his profound thoughts of art. A heat discussion has been sprung up among the audience by the active atmosphere.
Charlie Deng also gave his original views and methods of how to make amendments, which reinspired designers’ creative thoughts.
With constant burst of laughter, the lecture last for 3 hours. Murad did not only bring about the latest professional knowledge, but also enlightened everyone about fresh creative ideas with his own enriched experience, from which every employee present benefited a great deal.