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Successful staff training of Intercom Int’l Communication Group in July
Editor：Intercom Time：2013-07-22
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. ——Leo Burnett
At 9:30 of July 20th, 2013, employees of every department attended staff training which is supposed to be held every month. Everyone is excited to look forward to a new self-improvement.
First of all, the audience watched a video named as online training course for Chinese Advertisement Businesses. In the video, Zhengguang Zeng, executive creative director of Beijing Raynet Ogilvy Advertising Co., Ltd, shared with us on advertising strategy and conduction. He taught us the way of extraordinary advertising strategy. He mentioned that in the world of advertising creativity,” there’s no second but only the second to none”. In the meanwhile, he also introduced many excellent ad cases of various industries, such as “Nestle” and “Dettol”, showing a wonderful grand banquet of ads and enlightening everyone’s unlimited thoughts.
Second, the employees watched a series of videos about activities of the Group. With music in the background, a burst of laughter created a warm atmosphere.
Then, Charlie Deng, chairman of the board of Intercom Int’l Communication Group, made a speech, in which he mentioned that “there are three things which can enforce your confidence, the first one is reading ten thousand books, travelling ten thousand miles, and meeting people as many as you can. The second is in possession of a great fortune. And the third is keeping a dream in your mind”. He praised those who had high loyalty to the Group- “success lies in patience and persistence”. Based on his own life experience, Charlie Deng taught an in-depth lesson with philosophical meaning, which successfully gave mental enlightenment to all of the employees.
At 17:30, the training came to an end. It greatly improved and satisfied all the employees both in thoughts and spirit.
At 9:30 of July 20th, 2013, employees of every department attended staff training which is supposed to be held every month. Everyone is excited to look forward to a new self-improvement.
First of all, the audience watched a video named as online training course for Chinese Advertisement Businesses. In the video, Zhengguang Zeng, executive creative director of Beijing Raynet Ogilvy Advertising Co., Ltd, shared with us on advertising strategy and conduction. He taught us the way of extraordinary advertising strategy. He mentioned that in the world of advertising creativity,” there’s no second but only the second to none”. In the meanwhile, he also introduced many excellent ad cases of various industries, such as “Nestle” and “Dettol”, showing a wonderful grand banquet of ads and enlightening everyone’s unlimited thoughts.
Second, the employees watched a series of videos about activities of the Group. With music in the background, a burst of laughter created a warm atmosphere.
Then, Charlie Deng, chairman of the board of Intercom Int’l Communication Group, made a speech, in which he mentioned that “there are three things which can enforce your confidence, the first one is reading ten thousand books, travelling ten thousand miles, and meeting people as many as you can. The second is in possession of a great fortune. And the third is keeping a dream in your mind”. He praised those who had high loyalty to the Group- “success lies in patience and persistence”. Based on his own life experience, Charlie Deng taught an in-depth lesson with philosophical meaning, which successfully gave mental enlightenment to all of the employees.
At 17:30, the training came to an end. It greatly improved and satisfied all the employees both in thoughts and spirit.