Centeringon the brand description of “Monarch Lubricant”, which is “an automobilemaintenance engineer who is abundant, professional, energetic, humanistic,dedicated to the job, full of love and vitality”, Intercom carried out anall-round advertising packaging. Firstly, a great brand image is created, thenthe target is separated and put into various links such as product, reason,vision, customer, reputation, image, distribution, etc. Then, advertisement,news PR, event marketing, global activity and public welfare communication andother means are employed to give a full presentation of the essence ofMonarch’s brand.