Asa sport/nutrition drink, Competitor is challenged with the problems of goingfrom the market of professional athletes to the market of the mass. Competitorhad very low brand recognition among general consumers, very low market share,and under-developed distribution channels. Based on these adversities, wedesigned an advertising slogan that stresses on its fine quality—Sportnutritionist for Chinese—and combined advertising strategies such as “push” and“pull”, organized with great care media combination and took into considerationthe timing of ad. Afterexecution, the brand recognition was significantly improved.