The awards ceremony on 7th and 8th , Mar. There were 17 awards in this Asia Pacific Advertising Festival. 

  The three- day’s Asia Pacific Advertising Festival dropped scene in Pattaya, Thailand on 8th, Mar. The young creatives Duan Nianqing and Wen Tianxue on behalf of Chinese mainland to participate in the Youth Lotus Creative Competition of Asia Pacific Advertising Festival. They are the outstanding staff of Intercom INT’L Communication Group. 
  As the important part in Asia Pacific Advertising Festival, the Youth Lotus Creative Competition established for praising, honoring and encouraging young creatives who under the age of 28. The Youth Lotus Creative Competition attracted 13 teams from different regions this year. 4 of them entered the finals after many evaluations. One team won the Prize for Excellence in Judges and the other won the Prize for Excellence by audiences’ votes.

Group photo of the 13 teams

  The form of this competition was live proposal. It means that in the 24 hours after they receiving the theme they need a enclosed brainstorm. All creativities of them must be completed and submitted in this 24 hours and at the third day, the final live proposal would proceed.
  Wen Tianxue and Duan Nianqing experienced many competitions though they were young. They got great achievement of the ROI Festival in 2013 that they took the gold award and silver award respectively.

The delegation of Intercom INT’L Communication Group( Right 1: Duan Nianqing Right 2: Wen Tianxue) and the delegation of Hong Kong and Taiwan took a group photo to mark the occasion.

  The title of this competition released on 4th, Mar. It was “LIVE MORE FOR BETTER IDEAS”. This title showed the theme that creativity comes from life and serves us a better life. Brainstorming began immediately after the title’s release. Duan Nianqing and Wen Tianxue recomposed their proposal for several times and finally determined their theme as “ Looking for Treasure”. Its content was that build a creative platform through APP to collect the ideas of designers. Then let consumers mark those ideas in order to “quantitative assessment” them. This proposal just like the public remark web ‘s AD version.

The host introduced the title of this competition.” LIVE MORE FOR BETTER IDEAS”

  Their ideas was very accord with Asia Pacific Advertising Festival’s theme------”Co- Create the Future”. How to build a brand with consumers is the thesis statement of it.
The Dentsu comes from Taiwan won the Prize for Excellence in Judges and the Cheil comes from South Korea won the Prize for Excellence by audiences.
  The Intercom INT’L Communication Group communicated and learned with other countries’ creatives through this opportunity.